Chesapeake has it ‘Figured’
Chesapeake has launched a new versatile pack solution, Figured™.
Figured™ is a high quality shaped profile container that is produced using a unique process which ensures the seam of the tube’s outer wrap is not visible. Available in a broad range of shapes, Figured™ offers product differentiation for a range of luxury markets including jewellery, confectionery and premium drinks.
Figured™ can be produced using different outer materials providing a tactile finish or using a smooth outer surface enhanced by a full range of print finishes and effects. With a circumference of up to 540mm, Figured™ is made with a paper-based core and a secure seamed base, which offers an ideal, high quality replacement for tin plate containers. Moreover, compared to tin plate containers, Figured™ offers additional environmental and costs saving benefits.
Katy Buchan, Product Champion, said, “Figured™ brings together the capabilities of Chesapeake’s unique linear draw production process as well as its in-house brand and design services. We have the ability to customise Figured™ so its profile can match the requirements for any brand or product. Figured™ can help to reinforce a brand’s premium quality and offers pack differentiation which is essential in today’s competitive retail environment.”
Figured’s™ outer label, or wrap, is also produced by Chesapeake ensuring full control of the process. It can be produced in high volumes or in smaller quantities for more specialist brands. Katy Buchan, went on to say, “Figured™ has been developed to fill an identified gap in the packaging market offering an adaptable solution for brand-owners.”