Chesapeake

Chesapeake, a leading global supplier of consumer packaging, has extended its innovative security solution, Pro-tex® to offer the possibility of consumer/brand-owner interaction. The system can now help to verify the authenticity of a product, track its global distribution as well as deliver product and promotional information direct to the customer.

The consumer activates the Pro-tex® system by sending a standard text message, detailing a unique alpha-numeric character identification code, via a mobile phone or a website. Pro-tex® can then deliver either further tailored product or complementary promotional information direct to the consumer. The Pro-tex® system also offers the manufacturer the ability to track products and build information on a product's distribution, life-cycle and use as well as provide valuable market data.

Pro-tex® was originally developed as a security checking system allowing a consumer to verify the authenticity of a code prior to a product's purchase. Each unique Pro-tex® code is securely generated through a closed-loop system operated by Chesapeake. Codes, which can be applied to all forms of consumer packaging, are then checked against a secure database. A consumer registering the code for the first time will receive confirmation by a return text message. However, if the code has already been registered or is not recorded on the database, an instant text message will alert the user. The unique code can be applied within multiple formats and systems including human readable, data matrix, SGTIN and electronic track and trace.

Carol Hammond, Chesapeake's Head of R&D, explains, "The Pro-tex® system is simple to use and can now build valuable marketing information as well as help verify if a product is genuine. Pro-tex® use now extends to include patient compliance, track & trace and customer loyalty awards. A manufacturer can alert a consumer via a SMS text message to product changes or pass on other relevant product information. This valuable marketing tool is multi-lingual and can intelligently adjust the language and message content of the reply according to the inbound message received. Pro-tex® is ideal for a wide range of market applications especially where goods are prone to counterfeiting such as high value luxury items, healthcare products, alcoholic drinks and cosmetics."