Chesapeake Prescribe Latest Innovations
Chesapeake will be demonstrating at the next easyFairs Packaging London Show, held at the Business Design Centre on 7-8 October 2010, that solving packaging ailments can be painless. Chesapeake’s stand will have a team of experts at the ready to prescribe customers its latest innovations.
Gill Wright, Design Manager – UK & Ireland, Chesapeake Pharmaceutical and Healthcare Packaging, said, “We want customers to see that our stand offers something different and we apply the same creative approach to everything we do. We can draw upon the biggest packaging design resource in Europe so we have a lot of fresh ideas to share. We offer everything from the latest compliance packaging to sophisticated supply chain management solutions. Our stand aims to show the range of treatments our ‘surgery’ can offer.”
Chesapeake’s stand will demonstrate its cartonboard engineering skills as well as its expertise in finishes & effects. The team will show how sophisticated finishes and print effects can help brands stand out from the crowd as well as save money. These techniques provide a variety of tactile qualities from “soft touch” varnishes to prominent varnish lines that simulate a rubber or leather quality. Roy Brindle, Divisional Sales & Marketing Director UK, said, “We hope by visiting our stand it demonstrates what a good dose of creativity can achieve. Whatever the problem, we can improve packaging line efficiency, meet short-run lengths and lower costs. We have more exciting products and processes in the pipeline and look forward to demonstrating these to our customers.”